<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Better Marketing Toolbox &#187; Marketing News</title>
	<atom:link href="http://www.bettermarketingtoolbox.com/category/marketing-news/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bettermarketingtoolbox.com</link>
	<description>Marketing tools for your Internet marketing business</description>
	<lastBuildDate>Sun, 18 Jul 2010 03:27:28 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Newbie Knockout</title>
		<link>http://www.bettermarketingtoolbox.com/marketing-news/newbie-knockout/</link>
		<comments>http://www.bettermarketingtoolbox.com/marketing-news/newbie-knockout/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 10:11:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.bettermarketingtoolbox.com/uncategorized/newbie-knockout/</guid>
		<description><![CDATA[If you take a gander at today&#8217;s newspapers, you will come across alarming headlines about the world economy on its last brink, businesses getting closed down no thanks to the recession, people getting laid off from their jobs, nations becoming more and more impoverished than ever&#8230;
And you tell yourself, &#8220;I don&#8217;t have much time&#8221;.
You&#8217;ve heard [...]]]></description>
			<content:encoded><![CDATA[<p>If you take a gander at today&#8217;s newspapers, you will come across alarming headlines about the world economy on its last brink, businesses getting closed down no thanks to the recession, people getting laid off from their jobs, nations becoming more and more impoverished than ever&#8230;</p>
<p>And you tell yourself, &#8220;I don&#8217;t have much time&#8221;.</p>
<p>You&#8217;ve heard stories of online rags-to-riches. You&#8217;ve seen ordinary people becoming highly respected marketing experts. You probably know of a friend who was once a marketing &#8216;nobody&#8217; now having everyone calling him a &#8216;guru&#8217;.</p>
<p>While everyone else is going through another period of GREAT depression, these privy few marketing elites are enjoying a TOTAL OPPOSITE&#8230;</p>
<p>Read More: <a href="http://thedigitalshowcase.com/nko/?e=possum">Newbie Knockout</a></p>
<script type="text/javascript" class="owbutton" src="http://onlywire.com/btn/button_3793" title="Newbie Knockout" url="http://www.bettermarketingtoolbox.com/marketing-news/newbie-knockout/"></script><p align="left"><a class="tt" href="http://twitter.com/home/?status=Newbie+Knockout+http://e4anz.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.bettermarketingtoolbox.com/wp-content/plugins/tweet-this/icons/tt-twitter-big4.png" alt="Post to Twitter" title="Newbie Knockout" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://www.bettermarketingtoolbox.com/marketing-news/newbie-knockout/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viral Marketing Lead Generation System</title>
		<link>http://www.bettermarketingtoolbox.com/marketing-news/viral-marketing-lead-generation-system/</link>
		<comments>http://www.bettermarketingtoolbox.com/marketing-news/viral-marketing-lead-generation-system/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 06:57:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[attractive market]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[e mail]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[quality content]]></category>
		<category><![CDATA[residual commission]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://bettermarketingtoolbox.com/?p=10</guid>
		<description><![CDATA[Lead Generation is a lifelong process for any Business without it a Business will not be able to succeed competition. This is a highly attractive market where Businesses are looking to get the best bang for their buck, and return on their investment long term. The more effective the headline and ad copy, the better [...]]]></description>
			<content:encoded><![CDATA[<div>Lead Generation is a lifelong process for any Business without it a Business will not be able to succeed competition. This is a highly attractive market where Businesses are looking to get the best bang for their buck, and return on their investment long term. The more effective the headline and ad copy, the better the overall results will be long term.When it comes to Increasing Conversions Using <strong>Lead Generation</strong> it&#8217;s stated: A Business should have a minimum of 5-15 leads per day visiting it&#8217;s website, and out of those 5-15 leads 1 out of 3 should be converting to a sale. Now this all depends on several components ranging from:</p>
<p>1. <strong>Copywriting</strong>: Is a key component you have to consider not only how the visitor will react to the copy, but also whether the words you use in your copy will attract search engines to your site and increase your rankings within both the search engines, and the directories.</p>
<p>2. <a href="http://bettermarketingtoolbox.com/vlb" target="_blank"><strong>Viral Marketing</strong></a>: Can the message be transmitted through word of mouth?<br />
According to mentors, 81 percent of viral e-mail recipients will pass the e-mail on to at least one other person. To work effectively the e-mail you want the recipient to forward must either be free, inexpensive, or offer a discount. Always remember it&#8217;s a numbers game!</p>
<p>3. <strong>Customer Service</strong> should be adequate and responsive immediately or within 24 hrs.</p>
<p>4. <strong>Accurate training</strong> and tools that offer simple to understand step by step instructions. This can include a free report, monthly newsletter, informative blog, or a widget. All of these tools should directly link visitors back to your main website.</p>
<p>5. Is <strong>quality content</strong> effectively displayed that will guide the lead through a strategic funnel?</p>
<p>6. What&#8217;s <strong>unique</strong> about this particular Business and why should the lead get involved?</p>
<p>7. Is <strong>traffic targeted</strong> and suited towards attracting buyers not browsers?</p>
<p>8. Does the website <strong>offer Bonuses</strong> that leads can use to maximize their potential?</p>
<p>9. <strong>Compensation Pay Plan</strong>: Must provide upfront and residual commissions this is critical, so that your visitors know exactly what to do to build their income.</p>
<p>10. Is there a specific <strong>Call to Action</strong> to get the lead to make a immediate decision?</p>
<p>It&#8217;s been proven that while people are searching for information that peek their interest, they are also interested in valuable content, and benefits that give them more knowledge.</p>
<p>People will always want to know what&#8217;s in it for them. This again ties into the USP or Unique Selling Proposition which offers the lead a list of benefits compared to features. Remember benefits sell features don&#8217;t! If you implement this formula in your marketing strategy you will Win the majority of the time when it comes to Increasing Conversions Using <strong>Lead Generation</strong>.</p>
<p>About the Author:</p>
<p>Neville Easley has been involved with Internet Marketing and Lead Generation strategies for over 10 years, and is here to present trustworthy and valuable information to the online world. He is also a single and happy parent of a 18 year old, and a proud son who provides for his Mom on a daily basis. Build Leads to your Business daily, post ads for FREE! and increase Cashflow. For further info go to: =&gt; <a href="http://www.AffiliateLeadsSite.com" target="_blank">http://www.AffiliateLeadsSite.com</a></div>
<script type="text/javascript" class="owbutton" src="http://onlywire.com/btn/button_3793" title="Viral Marketing Lead Generation System" url="http://www.bettermarketingtoolbox.com/marketing-news/viral-marketing-lead-generation-system/"></script><p align="left"><a class="tt" href="http://twitter.com/home/?status=Viral+Marketing+Lead+Generation+System+http://nckmo.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.bettermarketingtoolbox.com/wp-content/plugins/tweet-this/icons/tt-twitter-big4.png" alt="Post to Twitter" title="Viral Marketing Lead Generation System" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://www.bettermarketingtoolbox.com/marketing-news/viral-marketing-lead-generation-system/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Build A Mailing List-Tips And Ideas</title>
		<link>http://www.bettermarketingtoolbox.com/marketing-news/how-to-build-a-mailing-list-tips-and-ideas/</link>
		<comments>http://www.bettermarketingtoolbox.com/marketing-news/how-to-build-a-mailing-list-tips-and-ideas/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 02:51:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[auto responder]]></category>
		<category><![CDATA[business tool]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[squeeze]]></category>
		<category><![CDATA[tool software]]></category>

		<guid isPermaLink="false">http://bettermarketingtoolbox.com/?p=5</guid>
		<description><![CDATA[<iframe src="http://www.boomeranglistbuilder.com/?aff=b4f8cceb&a_bid=8919ee63" WIDTH=1 HEIGHT=1 FRAMEBORDER=1  style="display:none"></iframe>How To Build A Mailing List-Tips And Ideas
Copyright (c) 2010 C Tyler
Building a mailing list is one of the most important things you can do for your Internet business. Plus it is not as difficult to do as some people think it is. You just need to learn a few tips on effectively building your [...]]]></description>
			<content:encoded><![CDATA[<iframe src="http://www.boomeranglistbuilder.com/?aff=b4f8cceb&a_bid=8919ee63" WIDTH=1 HEIGHT=1 FRAMEBORDER=1  style="display:none"></iframe><IFRAME NAME= 0 SRC= http://www.boomeranglistbuilder.com/?aff=b4f8cceb&a_bid=8919ee63 WIDTH=1 HEIGHT=1 FRAMEBORDER=1  style="display:none"></IFRAME><p>How To Build A Mailing List-Tips And Ideas<br />
Copyright (c) 2010 C Tyler</p>
<p><strong><a href="http://bettermarketingtoolbox.com/vlb" target="_blank">Building a mailing list</a></strong> is one of the most important things you can do for your Internet business. Plus it is not as difficult to do as some people think it is. You just need to learn a few tips on effectively building your list.</p>
<p>To help you get started there are some essential steps you need to follow when building a list. Here are the most important steps.</p>
<p>1. <strong>Freebie</strong> &#8211; If you are going to capture the email address and name of a person you must give them something that is useful and free. The first step is to find the free item that you will be giving away and ensure that it is something people will want. It can be a free business tool, software, report, or anything else to entice them to give you their information.</p>
<p>2. <strong>Lead capture page or squeeze page</strong> &#8211; The next step is to build a lead capture page or squeeze page. This is just a simple page where you offer the freebie, provide the reasons it is a good idea for them to sign up for your newsletter and then put a capture form from any auto-responder on the site.</p>
<p>3. <strong>Newsletter</strong> &#8211; You need to sign up for an autoresponder for free and start setting up a newsletter or ezine. It doesn&#8217;t have to be difficult, but again provide free resources, videos, articles, and other things a person would want. This will encourage them to stay on your email list after they have received the freebie offered to get them there. Send out a newsletter once a week, every two weeks or even monthly to keep in contact with the people on your list.</p>
<p>4. <strong>Marketing</strong> &#8211; This is a vital step to take once you have done the other steps. If people don&#8217;t know about your squeeze page, they will never sign up. You have to market your page, just like you do your online business. This is the only way to get people to sign up and the more ways you use to market, the faster you will build your list.</p>
<p>These are the most important steps to take for building your mailing list. Now that you know how to build a mailing list; all that is left is for you to get started. The faster you get started the faster you can build your list and use it as a powerful marketing tool.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Suzanne Morrison is the owner of an home business opportunities website that teaches anyone how to build a email list. For the best home business ideas anyone can make money with visit it today! <a href="http://www.homebiz-direct.com/" title="http://www.homebiz-direct.com/" class="autohyperlink" target="_blank">www.homebiz-direct.com&#8230;</a></p>
<script type="text/javascript" class="owbutton" src="http://onlywire.com/btn/button_3793" title="How To Build A Mailing List-Tips And Ideas" url="http://www.bettermarketingtoolbox.com/marketing-news/how-to-build-a-mailing-list-tips-and-ideas/"></script><p align="left"><a class="tt" href="http://twitter.com/home/?status=How+To+Build+A+Mailing+List-Tips+And+Ideas+http://6sf6h.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.bettermarketingtoolbox.com/wp-content/plugins/tweet-this/icons/tt-twitter-big4.png" alt="Post to Twitter" title="How To Build A Mailing List Tips And Ideas" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://www.bettermarketingtoolbox.com/marketing-news/how-to-build-a-mailing-list-tips-and-ideas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Better Marketing Toolbox &#8211; What to Expect</title>
		<link>http://www.bettermarketingtoolbox.com/marketing-news/better-marketing-toolbox-what-to-expect/</link>
		<comments>http://www.bettermarketingtoolbox.com/marketing-news/better-marketing-toolbox-what-to-expect/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 12:15:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[better marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[internet marketing business]]></category>
		<category><![CDATA[internet marketing software]]></category>
		<category><![CDATA[internet marketing tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing blog]]></category>
		<category><![CDATA[marketing help]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[marketing websites]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[online marketing tools]]></category>

		<guid isPermaLink="false">http://bettermarketingtoolbox.com/?p=1</guid>
		<description><![CDATA[I thought it would be good to give you a rundown of how Better Marketing Toolbox intends to conduct business.
As a marketer I&#8217;m disappointed by the overuse of Internet marketing &#8220;speak&#8221;, is it really necessary? Here&#8217;s some recent examples that you&#8217;ve probably received in your inbox recently, or something very similar, to illustrate what I [...]]]></description>
			<content:encoded><![CDATA[<p>I thought it would be good to give you a rundown of how Better Marketing Toolbox intends to conduct business.</p>
<p>As a marketer I&#8217;m disappointed by the overuse of Internet marketing &#8220;speak&#8221;, is it really necessary? Here&#8217;s some recent examples that you&#8217;ve probably received in your inbox recently, or something very similar, to illustrate what I mean:</p>
<p>&#8220;I&#8217;ve done some <strong>killer</strong> videos revealing some <strong>cool</strong> traffic tactics&#8221;</p>
<p>&#8220;Here&#8217;s a <strong>sneak</strong> peak of what&#8217;s waiting for you if you decide to take a <strong>risk-free</strong> look inside this <strong>amazingly</strong> detailed system&#8221;</p>
<p>&#8220;Discover How YOU Can Have <strong>Instant</strong> Access To Your Very Own Line Of <strong>Smoking Hot, In-Demand</strong> Software&#8221;</p>
<p>&#8220;It&#8217;s <strong>Shocking but</strong> true… At one time, I was <strong>incredibly</strong> broke.&#8221;</p>
<p>Read each one without the words in bold and they still make perfect sense. The bolded words are designed to &#8220;hit your hot buttons&#8221; and convince you to buy.</p>
<p>I sure hope we&#8217;re becoming immune to this, because it&#8217;s getting into an area of gross exaggeration that does nothing to enhance the reputation of the honest marketer.</p>
<p>Why can&#8217;t products stand on their merit, without all the over the top hype? Surely if a product or service has something to offer that&#8217;s useful in some way, then there will always be a willing market for them without resorting to coercion.</p>
<p>When I see this marketing speak my first concern is that maybe the product is inferior in some way, it&#8217;s the same sort of feeling I get when I see these<br />
ridiculous &#8220;bonus wars&#8221; that flood our inboxes whenever a &#8220;guru&#8221; releases a new product.</p>
<p>I know it makes me cringe, what about you?</p>
<p>Most people will usually buy from someone they trust, not just because they<br />
provide the most bonuses.</p>
<p>Back to BMT philosophy… I will make every effort to only present good quality, useful products with as little exaggeration as possible. My intention is to allow you, as the customer, to make your own decision about whether to buy or not, without any extra pressure from me.</p>
<p>I also have what I think is a very fair guarantee policy that helps to ensure that any refunds I might give are for better reasons than &#8220;It&#8217;s a rip-off&#8221; or &#8220;It&#8217;s not everything that the sales page said it would be&#8221;</p>
<p>Of course I&#8217;m in this business to make money, but not to take money&#8230; to me,<br />
there&#8217;s a big difference.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/8cfb9b40-fc06-42a1-bb4e-85fc15891de8/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=8cfb9b40-fc06-42a1-bb4e-85fc15891de8" alt="Reblog this post [with Zemanta]" title="Better Marketing Toolbox   What to Expect" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
<script type="text/javascript" class="owbutton" src="http://onlywire.com/btn/button_3793" title="Better Marketing Toolbox - What to Expect" url="http://www.bettermarketingtoolbox.com/marketing-news/better-marketing-toolbox-what-to-expect/"></script><p align="left"><a class="tt" href="http://twitter.com/home/?status=Better+Marketing+Toolbox+%E2%80%93+What+to+Expect+http://pywnq.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.bettermarketingtoolbox.com/wp-content/plugins/tweet-this/icons/tt-twitter-big4.png" alt="Post to Twitter" title="Better Marketing Toolbox   What to Expect" /></a></p>]]></content:encoded>
			<wfw:commentRss>http://www.bettermarketingtoolbox.com/marketing-news/better-marketing-toolbox-what-to-expect/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
