Better Marketing Toolbox

I thought it would be good to give you a rundown of how Better Marketing Toolbox intends to conduct business.

As a marketer I’m disappointed by the overuse of Internet marketing “speak”, is it really necessary? Here’s some recent examples that you’ve probably received in your inbox recently, or something very similar, to illustrate what I mean:

“I’ve done some killer videos revealing some cool traffic tactics”

“Here’s a sneak peak of what’s waiting for you if you decide to take a risk-free look inside this amazingly detailed system”

“Discover How YOU Can Have Instant Access To Your Very Own Line Of Smoking Hot, In-Demand Software”

“It’s Shocking but true… At one time, I was incredibly broke.”

Read each one without the words in bold and they still make perfect sense. The bolded words are designed to “hit your hot buttons” and convince you to buy.

I sure hope we’re becoming immune to this, because it’s getting into an area of gross exaggeration that does nothing to enhance the reputation of the honest marketer.

Why can’t products stand on their merit, without all the over the top hype? Surely if a product or service has something to offer that’s useful in some way, then there will always be a willing market for them without resorting to coercion.

When I see this marketing speak my first concern is that maybe the product is inferior in some way, it’s the same sort of feeling I get when I see these
ridiculous “bonus wars” that flood our inboxes whenever a “guru” releases a new product.

I know it makes me cringe, what about you?

Most people will usually buy from someone they trust, not just because they
provide the most bonuses.

Back to BMT philosophy… I will make every effort to only present good quality, useful products with as little exaggeration as possible. My intention is to allow you, as the customer, to make your own decision about whether to buy or not, without any extra pressure from me.

I also have what I think is a very fair guarantee policy that helps to ensure that any refunds I might give are for better reasons than “It’s a rip-off” or “It’s not everything that the sales page said it would be”

Of course I’m in this business to make money, but not to take money… to me,
there’s a big difference.