Everyone will tell you that traffic is the most important ingredient to a successful business and that’s partly true, but it’s what you do with that traffic that makes all the difference.

If you’re an affiliate marketer or you’re intending to make part or all your income from being an affiliate, then you’ve suffered at the hands of the ’scrooge mentality’.

What’s the ’scrooge mentality’? That’s people who for whatever reason, maybe they’re not making any dollars so they don’t want to let anyone else make some, remove your affiliate link and/or your cookie before they buy anything on your recommendation.

Why they do this completely baffles me. It’s not as though you’re adding your commission on top of the price, they pay exactly the same amount for the product irrespective of any affiliate commission. No, any affiliate commissions are an agreement between you, the affiliate, and the product owner… they are paid out of the product cost to compensate you for:

a) Advertising and finding the buyer.
b) Providing the product owner with a new customer.

I know this happens because I’ve had it done to me more times than I can count, so I sat down and decided to see if something could be done about it. I got my programmers to come up with a simple WordPress plugin that totally eliminates the need for an affiliate link.

Why a WordPress plugin? WordPress is the most popular platform used by affiliate marketers, myself included. You only need to click on the links in your emails from the lists you’re on and see how many are using a WordPress blog.

So Shadow Linker was born, the invisible affiliate link. Now instead of giving your visitor an affiliate link to click, you can give them a plain direct link, because Shadow Linker has already placed your cookie on their computer. When they go to the site to purchase, you’re registered as the affiliate and you get your well-earned commission.

You can click the link in the top right or click here: Shadow Linker

1. Copywriting: Is a key component you have to consider not only how the visitor will react to the copy, but also whether the words you use in your copy will attract search engines to your site and increase your rankings within both the search engines, and the directories.

2. Viral Marketing: Can the message be transmitted through word of mouth?
According to mentors, 81 percent of viral e-mail recipients will pass the e-mail on to at least one other person. To work effectively the e-mail you want the recipient to forward must either be free, inexpensive, or offer a discount. Always remember it’s a numbers game!

3. Customer Service should be adequate and responsive immediately or within 24 hrs.

4. Accurate training and tools that offer simple to understand step by step instructions. This can include a free report, monthly newsletter, informative blog, or a widget. All of these tools should directly link visitors back to your main website.

5. Is quality content effectively displayed that will guide the lead through a strategic funnel?

6. What’s unique about this particular Business and why should the lead get involved?

7. Is traffic targeted and suited towards attracting buyers not browsers?

8. Does the website offer Bonuses that leads can use to maximize their potential?

9. Compensation Pay Plan: Must provide upfront and residual commissions this is critical, so that your visitors know exactly what to do to build their income.

10. Is there a specific Call to Action to get the lead to make a immediate decision?

It’s been proven that while people are searching for information that peek their interest, they are also interested in valuable content, and benefits that give them more knowledge.

People will always want to know what’s in it for them. This again ties into the USP or Unique Selling Proposition which offers the lead a list of benefits compared to features. Remember benefits sell features don’t! If you implement this formula in your marketing strategy you will Win the majority of the time when it comes to Increasing Conversions Using Lead Generation.

About the Author:

Neville Easley has been involved with Internet Marketing and Lead Generation strategies for over 10 years, and is here to present trustworthy and valuable information to the online world. He is also a single and happy parent of a 18 year old, and a proud son who provides for his Mom on a daily basis. Build Leads to your Business daily, post ads for FREE! and increase Cashflow. For further info go to: => http://www.AffiliateLeadsSite.com